Fillmore Jazzfest 2019 at ASMBLY HALL July 11 2019

Another successful Fillmore Jazzfest Celebration in the books!

Our 8th Jazzfest for ASMBLY HALL on Fillmore Street, and our favorite event of the year hanging out with friends, family and awesome customers who always make it a point to stop by and say HI during the best street festival in all of SF!

In addition to the amazing music, good food and wonderful customers, one of our favorite Fillmore Street Jazz Festival highlights from this year was a surprise visit from our esteemed Mayor of San Francisco, Mayor London Breed! Homegrown from right here in the ‘Moe!

THANK YOU to all of our friends & fam for popping in, shopping around and catching up over the weekend!
Even Harlow couldn't get enough of all of the festival eats and festivities!

ASMBLY HALL at SF Small Business Week 2019 May 05 2019

San Francisco Small Business Week 2019 is arriving this week: May 6-11!
Small Business Week serves to educate and empower entrepreneurs who are starting, staying and growing in San Francisco. As a small business fighting that good fight in SF, we've made it a tradition to come out to San Francisco Small Business Week every year. The official kick-off to SF Small Business Week 2019 is on Monday, May 6th at INSPIRE SF.

We’re so excited for our very own Ron Benitez to be representing ASMBLY HALL as a panelist at INSPIRE SF alongside other incredibly inspiring and empowering SF-based entrepreneurs. Panelists at the event include:


- Ron Benitez, Co-owner of ASMBLY HALL

- Robyn Sue Fisher, Founder of Smitten Ice Cream
- Jay Foster, Chef, Director of Black Rabbit Hospitality
- Heidi Gibson, Commander in Cheese, The American Grilled Cheese Kitchen

The 15th Annual SF Small Business Week recognizes San Francisco’s 120,000 and growing small businesses. Filled with networking opportunities, business-building workshops and inspiring content, the week-long event serves to educate and empower entrepreneurs who are starting, staying and growing in San Francisco.
For more information about the week, please visit:


Come out to Inspired SF if you’re a fellow small business owner or looking to start a small business, and listen to Ron and fellow local entrepreneurs share their stories of grit, determination and success of being a small biz owner. Come and get inspired!


LOVE & HUSTLE x Asmbly Hall February 07 2019

We’re excited to partner with
Art Of Hustle:
Where Art Meets Entrepreneurship
Papalodown Agency
a networking event for entrepreneurs,
small biz owners and those that are
looking for additional insight and advice
to get their hustle off the ground
and in the right direction.
There will be an amazing panel of
ladypreneuers and mompreneurs,
and we hope to see you there!
This event takes place Monday,
February 11, 1-3:30 PM
and is limited capacity
(will be held at our #FillmoreFlagship)
and FREE. Link to the article
and reservations HERE.
Attendees of the event will
receive a special discount to
shop our store before and after
the festivities. And you can network
more with your peers!
This pic means a lot to us because
about 3 years into our hustle,
we found out we were going
to have a little one on the way.
Tricia was about 3 months pregnant
with the spunky spark plug,
intern and future key holder
soon-to-be four-nager
Because our hustle is her future!!

Fillmore Flagship 7 YR Anniversary Party! Saturday Nov 17th November 11 2018

Hi Friends!
Join us this Saturday, November 17th
and celebrate 7 years with our Fillmore Flagship!
New apparel and accessories from our favorite brands;
Artist Lola x Kenneth will be showcasing artwork;
Live music (other than karaoke from Ron & Harlow);
And to help keep you refreshed and energized,
Kasama Cà Phê will have a pop-up
selling and serving their famous cà phê sữa đá
(Vietnamese iced coffee).
We'll also have small bites and refreshments
throughout the afternoon.
Saturday, November 17th
230-630 PM
1850 Fillmore Street, San Francisco
Hope to see you there!

AH @ Divisadero Artwalk, June 21st! June 20 2018

Please join us and our other fellow merchants in the Divisadero Corridor
for the Divisadero Artwalk, The Solstice Edition.
We’ll be showcasing new and existing artwork from
and helping us keep warm through the evening will be coffee from
Motivat Coffee

Thursday, July 21, 6-10PM

624 Divisadero Street (cross st: Hayes)
(be sure to explore from Haight to Golden Gate)

Hope to see you all this Thursday!

Johnny Cupcakes Pop-Up @ ASMBLY HALL September 20 2017

Bay Area Friends and Family!

Please join us at the shop this Saturday, September 23rd from 3-6pm
for our Pop-Up Shop with popular brand JOHNNY CUPCAKES!
We'll have exclusive Johnny Product merchandise ranging from apparel
to accessories, as well as raffles, desserts, and more...
And be sure to shop our latest Fall arrivals for Men, Women and now Kids!
Mark your calendars! Hope to see you all this Saturday!


#NEVERSETTLE Photo Exhibit on Sat 4/1 March 30 2017

Please join us Saturday, April 1st from 3-6PM for a photo exhibition of the Oakland Women's March taken by YOU and curated by local Bay Area designer Randy Wells of Rockridge SF. Light bites and refreshments will be provided.


On Saturday, January 21, 2017, over 80,000 residents from Oakland and surrounding communities showed up together to march for human rights, environmental issues, civil liberties and social justice. People gathered not as victims nor as violent disrupters, but as a diverse civic army bonded by shared values and common purpose. This collection of images, taken by you, reflect the vibrancy, diversity and strength of our community. This is what democracy looks like in action. Resist. Be the change. #NeverSettle

5 Year Shop Anniversary at ASMBLY HALL November 17 2016

Join us this Saturday, November 19th as we celebrate 5 Years strong at

1:30 - 4:00 - Shop our new Fall & Holiday collections
4:00 - 6:00 - Artist showcase and reception with
Briana Corcoran Jeramie Tolentino
6:00 - 8:00 - Performance by The Gemstone Band

We'll also be launching our new in-house shop goods, as well as an exclusive collab piece with Alamere Designs.

Refreshments, drinks, and raffle prizes will be given throughout the day.

Can't wait for you to rock with us live for our Year 5!

Dear Creatures x Asmbly Hall Semi-Annual Sample Sale! July 29 2015

It's that time of year again! This weekend we will be hosting another one of our semi-annual Dear Creatures Sample Sales at the shop! Come shop for yourself or for a friend (and you know it never hurts to get those holiday presents out of the way early)!
The sale will be during our regular store hours, Saturday 8/1 from 11am-7pm, and Sunday 8/2 from 12-6pm.  We'll have ALL SIZES available (sizes XS-XL), with prices ranging from $5 - 50.  
And if you've been to our DC sample sales in the past, you'll know to get here early to snag that awesome piece you've been eyeing all season long..
This is NOT an event to be missed! See you this weekend!

The 31st Annual Fillmore Jazzfest June 30 2015

This weekend is the 31st Annual Fillmore Jazz Festival!
It's the largest Jazz fest on the west coast and typically
draws over an impressive 100,00 visitors! The Jazzfest offers 13 blocks of fine
arts, crafts, food, beverages, and of course wonderful Jazz music!
It's this Saturday and Sunday (July 4th & 5th, 2015)
on Fillmore Street from Jackson to Eddy.
Our snazzy block fortunately has one of the jazzbands,
AND the beer-gardens for all of you party-animals!
In preparation for the weekend, our team has been working non-stop on
getting the store ready with all of our fresh new threads and accessories.
We've got some new goodies in from spankin new brands
to the shop Ace Rivington and Wolf & Man, and from shop-favorites
Blade + Blue and Publish for the gents, and Shades of Grey,
Kling, Everly, and Blu Pepper for the ladies.

We hope to see you all this weekend!
And may the fourth be with you!

Pop-Up with O.R. Sight March 19 2015

Come join us this weekend as we'll be hosting a Pop-Up at the shop with local womenswear brand O.R. Sight.  Based in San Francisco, O.R. Sight is an eclectic apparel collection for women aiming to enhance their personal style, regardless of age, shape, or cultural background. Using alluring natural fabrics, their design aesthetic is rooted in modern Asian and European elements with a vision to create a design driven, well-crafted, comfortable and body flattering wardrobe that you can take anywhere with an easy-chic attitude.
Also be sure to check out our new Spring goods that have been making their way into the shop!
 We hope to see you there!

Holiday Dear Creatures x Asmbly Hall Sample Sale! December 16 2014

We hope you're just as excited as we are for this weekend's semi-annual Dear Creatures Sample Sale at the shop! And what better time than right before Christmas-- to help you finish up those last minute gifts on your Christmas list!
The sale will be during our regular store hours, Saturday 12/20 from 11am-7pm, and Sunday 12/21 from 12-6pm.  We'll have ALL SIZES available (sizes XS-XL), with prices ranging from $10-45.  
And if you've been to our DC sample sales in the past, you'll know to get here early to snag that awesome dress or coat you've been eyeing all season long..
Trust us, You won't want to miss it! See you this weekend!