Goods for your MINI Now at the Shop May 20 2017

Hello friends + mini-friends! 
We are so excited about our growing
kids offering now at the shop,
a mix of ultra cute unisex and little gal pieces
in super sweet fabrics and silhouettes.
So adorbs you'll wish they were in your size!
And of course there's no better model
for our new mini gear
than our very own Harlow-Bear!
All pieces are super comfy cozy!
Harlow loves them all so much
we didn't even have to bribe her with cookies
to laugh and smile on cue!
Stop on by to see the goodies in person
friends + mini friends,
or check them all out online..
And stay tuned for our new collection for the little gents
coming this Summer...

Cool as Cake Coachella Combos April 14 2017

With Coachella right around the corner, are you finding yourself
still dashing around town trying to find that perfect outfit??
Well look no more ladies, we've got you covered!
Check out these cool as cake combos we've put together
featuring some pieces available in store and online
and our take on styling them.
Our first outfit is for our edgy rocker chica, or
our normally non-edgy gals daring to be different..
The star of this outfit is our Wild Belle Maxi Dress,
a super cute spaghetti strap geo-print maxi.
This sexy number paired back with
a floppy sunhat, round sunnies,
and a pair of black booties screams hot hot hot
while providing ultimate comfort
while you dance the night (and day) away!
The next two looks teeter on the sweeter side
with a soft sexy look for our boho babes..
The super cute Belmont Woven Top and honey colored
Shiva Skirt make a perfect pair together.
Add in a white bralette finished off with strappy brown sandals
and you'll be the darlingest dame at the festival..
Our last look is the super comfy shift Jasmine dress..

This dress is a knockout in itself!
Pop in a pair of neutral-colored ankle booties and
fun silver or turq colored rings
and you've got yourself
an effortlessly perfect festival fit.
Be sure to stop by the shop to pick up your
Coachella looks today!
  All items available in-store and online!

#NEVERSETTLE Photo Exhibit on Sat 4/1 March 30 2017

Please join us Saturday, April 1st from 3-6PM for a photo exhibition of the Oakland Women's March taken by YOU and curated by local Bay Area designer Randy Wells of Rockridge SF. Light bites and refreshments will be provided.


On Saturday, January 21, 2017, over 80,000 residents from Oakland and surrounding communities showed up together to march for human rights, environmental issues, civil liberties and social justice. People gathered not as victims nor as violent disrupters, but as a diverse civic army bonded by shared values and common purpose. This collection of images, taken by you, reflect the vibrancy, diversity and strength of our community. This is what democracy looks like in action. Resist. Be the change. #NeverSettle

Local Brands ROCKRIDGE & FIELD DAY now at the shop! March 17 2017

Hi Friends!
We're switching things up in the New Year
and bringing to you all more of that new new...
With that, we're happy to introduce a couple new
local brands hailing out of Oakland.
For the Gents, we bring to you ROCKRIDGE!
   We can't say enough about Rockridge's
tailored fits and awesome quality.
And the impeccable attention to detail--
you can't miss it with the pop colored contrast
found through every piece...
Each oxford features their signature collar tape
and orange gussets, as well as
a curved hem that finishes off the look.
Perfect for our gents that like to
rock their button-downs casual and tuck-in free!
And we haven't forgotten about our ladies!
We'd like to introduce to you Field Day!
A local brand based out of Oakland that creates
timeless, vintage-inspired pieces
made of environmentally conscious materials.
The classic silhouettes, comfy fabrics, and super
cute and whimsy patterns make them
a MUST-HAVE for Spring,
and a necessary piece in every woman's closet!
Bonus alert, every dress has pockets!!
(we know our gals love pockets!)

All pieces found at the shop and online!
We can't wait to see you at the shop Friends!

2016.. The best of! February 06 2017

Why hello 2017!
After a crazy busy Holiday season, we are finally
catching up on things here at the shop 
and getting back on track with the usual grind,
including our super creative informative blog posts
which we know many many of you
have missed dearly. 
We had such an awesome year, we didn't want it to end!
(trust us we were just as sad when it came to a close..)
But onwards and upwards!
And in case we haven't seen you in a hot minute,
we wanted to catch you up on a few amazing, whirlwind, 
sorta mind-blowing events that happened to us in 2016.
We celebrated our 5 Year Shop Anniversary!!!
Of course we had our usually awesome, off-the-charts
fun-fun-in-the-sun annual Anni party, inviting back
our first ever featured artists Jeramie Tolentino and 
their talent at the shop for the season.
Thank you to friends, fam & customers who came out,
and no doubt it wouldn't have been complete without
the fantastic tunes of the Gemstone Band.
...And to round out 2016,
Our good friend, customer, and tremendous supporter
Mayor Ed Leemayor of San Francisco,
paid the shop a visit during Small Business Week
 to kick off the "Shop & Dine in the 49" campaign--
an initiative to bring local spending back into 
SF's diverse neighborhoods. 
The Press Conference was held at the shop
where Mr. Mayor spoke and our very own 
Ronnie-Boy got to say a few words.
Carolyn Tyler of KGO-Channel 7 news covered 
the event, and we were grateful that many 
of SF's raddest small business owners and supporters
came out to show their love and support.
It was a true honor to have this event at our cozy, lil' shop!
Lastly, we added a few new goodies to the assortment,
including some gear for you and your minis
to have a cool photo op...
...and we've added more to our AH shop gear with
Plus we partnered up with one of our fave local
exclusive to the shop..
All found at the shop and online friends!
As always,
THANK YOU - Salamat- Gracias - Ankthay Ouyay
for your love & support friends!
See you at shop soon!

5 Year Shop Anniversary at ASMBLY HALL November 17 2016

Join us this Saturday, November 19th as we celebrate 5 Years strong at

1:30 - 4:00 - Shop our new Fall & Holiday collections
4:00 - 6:00 - Artist showcase and reception with
Briana Corcoran Jeramie Tolentino
6:00 - 8:00 - Performance by The Gemstone Band

We'll also be launching our new in-house shop goods, as well as an exclusive collab piece with Alamere Designs.

Refreshments, drinks, and raffle prizes will be given throughout the day.

Can't wait for you to rock with us live for our Year 5!

From the Amazon to the Concrete Jungle... September 01 2016

We're so excited to introduce a new line of jewelry to the shop ~ Tagua Nut!
Tagua Nut, also known as Amazon Ivory, is an eco-friendly material
that hails from the South American Rainforest. This hard nut, with its creamy
color, grainy structure, and smooth texture possesses all the great qualities of
elephant ivory but with no harm done to animals.
Tagua Nuts drop from a palm tree and are
collected by the Amazon people from the rainforest floor.
They are then crafted into a variety of beautiful, organic pieces,
such as the beads shown in the wrap bracelet above,
as well as the colorful, layered necklace featured below...
Margo Tettamanzi, Bay Area local designer of these eco-friendly pieces
carefully selects each bead for her exclusive designs.
She creates everything from necklaces to rings to bracelets.
Every purchase contributes to a sustainable source of income
for the Rainforest communities and helps slow down deforestation.
As you can see, every one of these pieces has a distinct
look and feel that sets them apart.
Whether it's a Tagua Nut statement necklace
or a simple Tagua Nut ring with a pop of color,
each piece will definitely add a unique flair to every outfit,
and make a great addition to every jewelry collection!
Be sure to stop by the shop to check them out in person!

Pokemon GO x Asmbly Hall Style August 09 2016

Pokémon GO friends!
Been too busy catching those Magmars and Zubats
to keep up with your awesome everyday wardrobe??
Well fret no more because Asmbly Hall is here to help!
Fall has been making it's way into the shop
and have we got just the right goodies to keep you
warm and stylish during your evening hunt-athons of
Celfairies, Geodudes, and Eevees...
Our first outfit is for our casual and cute players (+ player-haters) out there.
Local designer Alamere is a fan-fave of the shop
showcased above in the Merino Wool Vneck and
Sutter Softshell Jacket for the ladies. 
All Alamere fabrics are fabulously functional and
stylishly cool with wicking properties throughout,
to help keep you dry as you make those Pokéstop runs.
Alamere Jackets all have a Durable Water Repellent coating
making them waterproof, windproof,and ultra breathable,
allowing you to catch your Poliwags in any weather.
Our Lady Alamo backpack adds the finishing touch to this outfit,
perfect for carrying the essentials~
snacks to water to external chargers and
anything else you may need on your hunt.
Throw these pieces on with your fave jeans and
cute comfy sneaks, and you're ready to
Pokéman GO GO GO!
Ladies we've also got the right pieces to spruce up your
work wardrobe, and help you with those mid-day hunts.
Check out new Fall pieces by Amuse Society~
Aven Swing Cardi and Baze Utility Jacket.
These pieces are a surefire way to get you
through business meetings, work presentations,
and catching Pokémon in-between
your everyday responsibilities.
Pokéman GO gents we haven't forgotten about you...
For the above outfit, our Knix Woven Anorak from Publish
is the star of the show, with a Mystic-fying resemblance to...
you guessed it, a Pokéman Trainer!
We paired it back to Blade + Blue's Go West Chambray
and a pair of Ace Rivington Beach Washed Chinos,
comfy for those miles you'll be walking
to try and hatch those eggs.
Our final outfit is for our casual and cool dudes on the go.
Shown here is the gents version of the Merino wool shirt,
paired back to both the City Puff
and Sutter Softshell Jackets by Alamere.
DWR coated, waterproof, windproof and ultra breathable.
Altogether you have an outfit sure to attract
any Voltorb or Magikarp you come across.
We hope you had as much fun reading this post
as we had writing it!
Stop on by to see the new goods in person
and you may get lucky catching 
a Staryu or two.
Happy hunting trainers!
(All pieces found in store and online).


Aloha gents!
Hope you're all having an awesome
summer so far and enjoying (some) of our
SF sun, or at least getting out to our warmer
 neighboring wine country.
Have we got the goodies for you wherever
you're enjoying the heat!
Look cool and feel refreshed in our
new assortment of shorts from popular
mens brands to the shop
SLVDR, Blade + Blue, and Publish.
And don't forget,
when the skies out, thighs out!
See you at the shop or online!

New Brand Alert: Alamere Designs May 26 2016

  So the saying goes: if you like the weather in San Francisco,
wait five minutes.... Not a fan? give it another five minutes...!
With the constant weather mood swings we have
in SF, it's important to have clothing that's
light enough to store during the day,
but thick enough to keep you warm
for when Karl the Fog rolls in.
Fortunately, we just got in a brand that does
all of that and MORE! while being both stylish AND affordable!

We are happy to welcome Alamere Designs to the shop.
Alamere focuses on "classic, adaptable styles and the
best technical fabrics from the outdoor industry,
proven to provide weatherproofing and warmth."
Their clothing is absolutely perfect for both your everyday
commute and all the adventures in-between.
But the best part is that all of Alamere's clothing are
locally designed and locally made, right here in SF!
So stop by the shop or check them out online for men & women
and don't forget to shop small and support local!

Asmbly Hall as one of Nasdaq's "Faces of Entrepreneurship" May 06 2016

We are very honored, greatly humbled and thankful
to be featured as one of the Nasdaq Entrepreneurial Center's
"Faces of Entrepreneurship."
The Nasdaq Entrepreneurial Center is an SF-based
non-profit designed to educate, innovate, and connect
aspiring and current entrepreneurs.
Established in 2014 with support from the
Nasdaq Educational Foundation,
the Nasdaq Entrepreneurial Center or "The Center,"
serves the greater Bay Area community
through differentiated events,
meaningful entrepreneurial education,
and a strong commitment to mentorship.
Take a peek below at a little bit of what we had to say
which The Center featured on their social media platforms.
Even Harlow-Bear got in on the action...
Thank You to everyone who has supported us -
whether shopping and buying at the shop or online,
attending our events and even just coming in to say hello.
Yes, business transactions keep us afloat and running, but it's the
Human Transaction that we value the most.
We're small. We're local.
And we are thankful for your support!

Judith Poe x Asmbly Hall Pop Up Shop! April 13 2016

Bay Area Friends!
Join us for our Spring Jewelry Trunkshow with Judith Poe Designs!
Join us this Saturday, April 16th from 12-5pm for a Spring jewelry trunk show with local Bay Area jewelry designer Judith Poe of Judith Poe Designs.  

WHEN:    Saturday, 4/16/16, 12-5pm
1850 Fillmore Street (cross sts: Sutter & Bush)
WHY:   All new Spring jewelry pieces from Judith Poe Designs!!!

Judith's pieces are all unique and handmade in 14k gold fill or sterling silver.  She will have a great variety of styles and silhouettes to showcase - from amazing gemstones, geo-shaped pendants, to leather looks, in necklaces, bracelets, earrings and more!  And stop in to meet Judith in person!

It's also the Japantown Cherry Blossom Festival this weekend, so there will be lots to do in the neighborhood!

Hope to see you this Saturday!