Asmbly Hall x Republika SF, Project to build Nation's 1st Artisan Filipino Marketplace October 28 2019

Hi Friends! We've got a passionate project we are working on and would love to share with you all...
In 2011 – including the years preceding and about 5 years after, was our LEARNING phase for ASMBLY HALL. We learned who our customer was, learned about the neighborhood we opened in, learned about the type of product to carry and in-store experiences our customers gravitated towards. To be honest, we’re still learning – everyday is a new day.
Between 2016 and 2018 was our EARNING phase – we got over the 3 and 5 year hump, the additional income from the shop would be split between savings for Harlow and her education, new inventory and eventually, with the help of you all, our second store Asmbly Hall - Divisadero St.

2019 and beyond is our SERVING phase. We want to take everything we’ve LEARNED, what we’ve EARNED, and SERVE those who are looking to make a change in their community.


ASMBLY HALL, along with Filipino-owned businesses Arkipelago Books and Straight Up Bar+Beverage, as well as the crew behind UNDISCOVERED SF and Kultivate Labs, are partnering together to bring you Republikasf – an exciting, new, innovative retail venue and experience, as well as business incubator – bringing Filipino businesses back to the SOMA Pilipinas Cultural District. In addition to the three anchor businesses listed, REPUBLIKA SF will also house four rotating pop-up businesses. Our mission and goal is to offer a platform in which we can help guide, refine, as well as provide the tools and confidence to help those pop-ups flourish into their own brick-and-mortar or online service.


However, we cannot do this alone, and we are reaching out to you - our community, our network - for your assistance. We would like to ask you to be a part of history and help the collective launch REPUBLIKA SF. Any donation counts, and there are rewards for every level of donation. Please visit ‪‬ for additional information on the space and the cause. Also, please watch the video below for an intimate look into the ‘Who, What, When, Where and Why’ that is REPUBLIKA SF.


We’ve got a few days to reach our goal, and I know those down with the community and culture will help us get there.


An investment in REPUBLIKA SF is an investment in the current and future generations of entrepreneurs, artists and activists, as well as a Thank You to the previous generations that paved the way for us to take risks, dare to dream and color outside the lines. Thank you all for your continued and future support!

One Love,
Ronnieboy, Tricia and Harlow


Fillmore Jazzfest 2019 at ASMBLY HALL July 11 2019

Another successful Fillmore Jazzfest Celebration in the books!

Our 8th Jazzfest for ASMBLY HALL on Fillmore Street, and our favorite event of the year hanging out with friends, family and awesome customers who always make it a point to stop by and say HI during the best street festival in all of SF!

In addition to the amazing music, good food and wonderful customers, one of our favorite Fillmore Street Jazz Festival highlights from this year was a surprise visit from our esteemed Mayor of San Francisco, Mayor London Breed! Homegrown from right here in the ‘Moe!

THANK YOU to all of our friends & fam for popping in, shopping around and catching up over the weekend!
Even Harlow couldn't get enough of all of the festival eats and festivities!

ASMBLY HALL at SF Small Business Week 2019 May 05 2019

San Francisco Small Business Week 2019 is arriving this week: May 6-11!
Small Business Week serves to educate and empower entrepreneurs who are starting, staying and growing in San Francisco. As a small business fighting that good fight in SF, we've made it a tradition to come out to San Francisco Small Business Week every year. The official kick-off to SF Small Business Week 2019 is on Monday, May 6th at INSPIRE SF.

We’re so excited for our very own Ron Benitez to be representing ASMBLY HALL as a panelist at INSPIRE SF alongside other incredibly inspiring and empowering SF-based entrepreneurs. Panelists at the event include:


- Ron Benitez, Co-owner of ASMBLY HALL

- Robyn Sue Fisher, Founder of Smitten Ice Cream
- Jay Foster, Chef, Director of Black Rabbit Hospitality
- Heidi Gibson, Commander in Cheese, The American Grilled Cheese Kitchen

The 15th Annual SF Small Business Week recognizes San Francisco’s 120,000 and growing small businesses. Filled with networking opportunities, business-building workshops and inspiring content, the week-long event serves to educate and empower entrepreneurs who are starting, staying and growing in San Francisco.
For more information about the week, please visit:


Come out to Inspired SF if you’re a fellow small business owner or looking to start a small business, and listen to Ron and fellow local entrepreneurs share their stories of grit, determination and success of being a small biz owner. Come and get inspired!


LOVE & HUSTLE x Asmbly Hall February 07 2019

We’re excited to partner with
Art Of Hustle:
Where Art Meets Entrepreneurship
Papalodown Agency
a networking event for entrepreneurs,
small biz owners and those that are
looking for additional insight and advice
to get their hustle off the ground
and in the right direction.
There will be an amazing panel of
ladypreneuers and mompreneurs,
and we hope to see you there!
This event takes place Monday,
February 11, 1-3:30 PM
and is limited capacity
(will be held at our #FillmoreFlagship)
and FREE. Link to the article
and reservations HERE.
Attendees of the event will
receive a special discount to
shop our store before and after
the festivities. And you can network
more with your peers!
This pic means a lot to us because
about 3 years into our hustle,
we found out we were going
to have a little one on the way.
Tricia was about 3 months pregnant
with the spunky spark plug,
intern and future key holder
soon-to-be four-nager
Because our hustle is her future!!

New Year, New Brands, New Collabs!! January 23 2019

Happy 2019 Friends!
Hope your New Year is off to a great start!
Last year, we had our hands full with the
opening of our 2nd location on Divisadero St.
With learning how to juggle 2 shops,
we admittedly did not have enough time
to post new blog stories, or even share
new goods quick enough on the website-
they sold out at the shops before
we even had time to put them online!
This year will be full of new priorities for us,
new collabs, new brands, fun new goods, and
making time for the website!
And speaking of collabs...
A lil’ sneak leak of our DISTRESS SF hat collab
with our friends from SD, Original Goodstock.
Welcome To The Bay, Gang!

Dropping mid-March 2019 and just in time
for SF Giants Opening Day..
Stay posted for additional drop/release info,
product and process details,
and how this collaboration came to fruition.
And stay tuned for more new-new friends,
we've got more surprises up our sleeves this year!

Fillmore Flagship 7 YR Anniversary Party! Saturday Nov 17th November 11 2018

Hi Friends!
Join us this Saturday, November 17th
and celebrate 7 years with our Fillmore Flagship!
New apparel and accessories from our favorite brands;
Artist Lola x Kenneth will be showcasing artwork;
Live music (other than karaoke from Ron & Harlow);
And to help keep you refreshed and energized,
Kasama Cà Phê will have a pop-up
selling and serving their famous cà phê sữa đá
(Vietnamese iced coffee).
We'll also have small bites and refreshments
throughout the afternoon.
Saturday, November 17th
230-630 PM
1850 Fillmore Street, San Francisco
Hope to see you there!

AH @ Divisadero Artwalk, June 21st! June 20 2018

Please join us and our other fellow merchants in the Divisadero Corridor
for the Divisadero Artwalk, The Solstice Edition.
We’ll be showcasing new and existing artwork from
and helping us keep warm through the evening will be coffee from
Motivat Coffee

Thursday, July 21, 6-10PM

624 Divisadero Street (cross st: Hayes)
(be sure to explore from Haight to Golden Gate)

Hope to see you all this Thursday!

Asmbly Hall Part II, Now Open in NoPa! May 08 2018

Friends & Fam!
Wondering why our website has been so quiet?
No new updates, no new blogs, no new pics.
What's up you ask???!
We're sorry that we've been neglecting you online.
But, we have had our hands full!
We're happy to share our newest addition..
ASMBLY HALL Part II, now open!
Come visit us at our new outpost in the NoPa~
Smack dab in the middle of popular concert venue
The Independent and new barcade Emporium.
We are loving our new neighborhood
and can't wait for you all to stop by and say HI!
In the meantime, check out a few teasers
of our new digs...
(yes that is our security Paw Patrol - front door greeter!)
We can't wait to see you at our new Divis Outpost,
or at our OG Fillmore Flagship.
And if you can't make it in, don't fret--
we will be back to our normally scheduled
website updates soon!!!

Johnny Cupcakes Pop-Up @ ASMBLY HALL September 20 2017

Bay Area Friends and Family!

Please join us at the shop this Saturday, September 23rd from 3-6pm
for our Pop-Up Shop with popular brand JOHNNY CUPCAKES!
We'll have exclusive Johnny Product merchandise ranging from apparel
to accessories, as well as raffles, desserts, and more...
And be sure to shop our latest Fall arrivals for Men, Women and now Kids!
Mark your calendars! Hope to see you all this Saturday!


Kids Pop-up with ASWELL CLOTHING! Saturday Aug 11th August 11 2017

Please join us this Saturday & Sunday August 12th & 13th for our first ever Kid's Pop-up Shop with local kids brand ASWELL CLOTHING.
Meet the crew behind SF Bay Area brand ASWELL on Saturday as they will be showcasing their latest collection for Fall-- hip, playful and edgy apparel for all the MINI's out there.
We will also be featuring latest arrivals from awesome Kid's brands new to the shop: Superism (mini sophisticated prep cut & sew tops and bottoms), The Mini Classy (original Dino pants) and Hatch For Kids (rad graphic tees).
Whether you're finding something for your mini or shopping for gifts, definitely come by the shop this weekend! Fun for the whole family!

Goods for your MINI Now at the Shop May 20 2017

Hello friends + mini-friends! 
We are so excited about our growing
kids offering now at the shop,
a mix of ultra cute unisex and little gal pieces
in super sweet fabrics and silhouettes.
So adorbs you'll wish they were in your size!
And of course there's no better model
for our new mini gear
than our very own Harlow-Bear!
All pieces are super comfy cozy!
Harlow loves them all so much
we didn't even have to bribe her with cookies
to laugh and smile on cue!
Stop on by to see the goodies in person
friends + mini friends,
or check them all out online..
And stay tuned for our new collection for the little gents
coming this Summer...

Cool as Cake Coachella Combos April 14 2017

With Coachella right around the corner, are you finding yourself
still dashing around town trying to find that perfect outfit??
Well look no more ladies, we've got you covered!
Check out these cool as cake combos we've put together
featuring some pieces available in store and online
and our take on styling them.
Our first outfit is for our edgy rocker chica, or
our normally non-edgy gals daring to be different..
The star of this outfit is our Wild Belle Maxi Dress,
a super cute spaghetti strap geo-print maxi.
This sexy number paired back with
a floppy sunhat, round sunnies,
and a pair of black booties screams hot hot hot
while providing ultimate comfort
while you dance the night (and day) away!
The next two looks teeter on the sweeter side
with a soft sexy look for our boho babes..
The super cute Belmont Woven Top and honey colored
Shiva Skirt make a perfect pair together.
Add in a white bralette finished off with strappy brown sandals
and you'll be the darlingest dame at the festival..
Our last look is the super comfy shift Jasmine dress..

This dress is a knockout in itself!
Pop in a pair of neutral-colored ankle booties and
fun silver or turq colored rings
and you've got yourself
an effortlessly perfect festival fit.
Be sure to stop by the shop to pick up your
Coachella looks today!
  All items available in-store and online!