New Holiday goods online and more at the shop! In-store pickup available at checkout. Thank you for shopping small and local with us!

Cool as Cake Coachella Combos

  
With Coachella right around the corner, are you finding yourself
still dashing around town trying to find that perfect outfit??
Well look no more ladies, we've got you covered!
Check out these cool as cake combos we've put together
featuring some pieces available in store and online
and our take on styling them.
 .
Our first outfit is for our edgy rocker chica, or
our...

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#NEVERSETTLE Photo Exhibit on Sat 4/1

Please join us Saturday, April 1st from 3-6PM for a photo exhibition of the Oakland Women's March taken by YOU and curated by local Bay Area designer Randy Wells of Rockridge SF. Light bites and refreshments will be provided.


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On Saturday, January 21, 2017, over 80,000 residents from Oakland and surrounding communities showed up together to march for human rights, environmental issues, civil liberties and social justice. People gathered not as victims nor as violent disrupters, but as a diverse civic army bonded by shared values and common...

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Local Brands ROCKRIDGE & FIELD DAY now at the shop!

Hi Friends!
We're switching things up in the New Year
and bringing to you all more of that new new...
With that, we're happy to introduce a couple new
local brands hailing out of Oakland.
.
For the Gents, we bring to you ROCKRIDGE!
.
 
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2016.. The best of!

Why hello 2017!
After a crazy busy Holiday season, we are finally
catching up on things here at the shop 
and getting back on track with the usual grind,
including our super creative informative blog posts
which we know many many of you
have missed dearly. 
.
We had such an awesome year, we didn't want it to end!
.
(trust us we were...

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5 Year Shop Anniversary at ASMBLY HALL

Join us this Saturday, November 19th as we celebrate 5 Years strong at
ASMBLY HALL!

1:30 - 4:00 - Shop our new Fall & Holiday collections
4:00 - 6:00 - Artist showcase and reception with
Briana Corcoran & Jeramie Tolentino
6:00 - 8:00 - Performance by The Gemstone Band

We'll also be launching our new in-house shop goods, as well as an exclusive collab piece with Alamere Designs.

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